CHALLENGE

StreetSafe was a new security app service looking to gain exposure and adoption in the marketplace.

APPROACH

The Thomas Group was involved in the marketing efforts from the development of the application screens and marketing strategy, to website design and social media efforts. We worked closely with the overseas production team and with local management to design and implement an integrated program. The product was then introduced to three different, but overlapping markets: college students, their parents, and an urban workforce.

DELIVERABLES

• App look & feel design
• Logo development
• Marketing brochures
• Social media development
• Digital ad development and media buys
• Website design
• Video ads