CHALLENGE

Highways have several designs, one uses steel rebar which can significantly lower the need for repairs. A major US steel manufacturer wanted to educate the highway market on the benefits of using steel in their construction. They faced stiff competition from alternate construction designs within the road construction industry.

APPROACH

The Thomas Group helped position the product by emphasizing durability, lower maintenance, and long-term cost-effectiveness.

DELIVERABLES

• Trade Shows Materials / Graphics
• Microsite
• Highway case articles
• Educational & sales material
• Emails
• Infographics
• Videos